The Top 5 Myths About Web Design For Small Businesses

Setting the Stage

Small businesses have a lot on their plate – from managing day-to-day operations to planning for growth.

In the midst of all this, it can be easy to overlook the importance of investing in a well-designed website.

A website is one of the first points of contact between a business and its customers.

It is an essential tool for building relationships, generating leads, and growth.

You can leave a good first impression, or a bad one depending on the quality of your site. Bad one's tend to leave lasting impressions.

But, there are many myths about the process that stop businesses from investing in a high-quality website.

In this article, we will dispel the top 5 myths about web design for small businesses.

1. "I don't need a website because I'm not selling anything online"

This is the most common myth we often hear from small businesses.

Even if you’re not selling products or services online, your website is a valuable asset.

It can be used to increase awareness of your brand, generate leads, and give you a competitive edge.

Your website is a great way to showcase your products, services, and expertise.

It can also provide your customers valuable resources like FAQs, case studies, and how-to guides. Use it to provide customer support, answer inquiries, and collect feedback.

Having a website opens up an engaging online channel. A good website builds your credibility and makes lasting connections with customers.

2. "My business is doing well without a website, why would I need one now"

When it comes to small businesses, a website is more important than ever in today's digital world.

• It is a critical tool for driving customer engagement and growing your business.
• Websites give you a powerful platform to showcase your products and services, present valuable resources, and build brand awareness.
• You can attract new customers, provide customer support, and collect feedback.
• Capture customer data, launch email campaigns, and promote content to engage potential customers.
  

People are more likely to do business with a company that has a professional website, as opposed to one without.

With a website, you’ll be able to establish authority and prove your expertise in your industry.

3. "I don't need a website because I have social media"

You may think that social media is enough when it comes to building an online presence.

But in reality, a website is the foundation for your company’s online presence. Everything else you do on the internet should flow back to your foundations.

Social media accounts are a great way to build your presence and engage with customers.

But, on social media you're limited to the size of the platform, the tools available, and it's promotional capabilities.

With a website, you have control over your content and design. You can have basically unlimited functionalities.

Add extra functionality such as e-commerce, booking, customer logins and more, all controlled from one central place that you own.

You can hook up a CRM system, implement some simple strategies and watch your sales and retention metrics grow.

A website also provides customers with a primary contact point for your business.

It offers customers useful resources and helps them make a more informed decision.

Show them why you are a better option than the competition and encourage them to get in touch with you - online.

Having a website will help you build credibility, trust, and brand loyalty with your audience. It can be the difference between 5% and 50% growth for your business.

4. "I don't need a website because it's too hard to set up"

Have you ever thought that setting up a website is too hard for you?

You may be surprised by the truth about website development for small businesses.

There is no need for you to have all the technical knowledge required to set up a website.

There are a variety of tools that allow anyone to create a website without writing code.

• Sites like Wix, Squarespace, Carrd, and our favorite - Webflow - allow you to get set up in hours, not days.
• Websites today can be built with simple drag-and-drop software, with no need for a deep understanding of coding.
• You can start from pre-built templates with thousands of layouts, fonts, colors and more.
• Most website builder software comes with easy-to-follow tutorials, how-to videos and customer support.
  

Besides, you can also hire a web designer or digital strategist to build your online presence if needed.

You can find thousands of freelancers or web-design companies that specialize in building websites for small businesses on sites like UpWork and Fiverr.

And many of them offer flexible pricing structures and payment plans, so you can pay as you go.

With the right tools and professionals available, you can have your website up and running in no time.

5. "It's too expensive to get a professional to build my website."

Many business owners assume if they want a professional website, then it will cost them a fortune.

This is a common misconception and usually not the truth.

In reality, there are a wide range of pricing structures and packages available.

Depending on your needs and budget, you can find professional web design and development services to fit every use case.

On a tight budget? many web design and development agencies offer low-cost packages. Usually made by importing your content into a pre-made template.

These can be basic sites with limited features and functionality, but it can still help get your business online quickly.

On the other hand, you can also go for more comprehensive packages that include full design and e-commerce solutions.

Whatever your needs, the cost of getting a professionally built website is often well worth it long-term.

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Wrapping It Up

There are some big myths about web design for small businesses.

But once you know the facts, its clear that creating a professional website is easier than you think.

Crafting a strong online presence doesn't need to be expensive or even hard.

With the right team and the right strategy, you can build an effective website that helps your business grow.

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You can dive into a wealth of more than 25 resources, checklists and step-by-step instructions in our guide on how to implement simple systems that grow your business.

Ready to take your online presence to the next level? At Fortuna Design Co, we specialize in making it stunningly simple to grow your business online. Contact us today to discuss how our expert services can transform your website into a powerful tool for growth.