Building a Website & Growth Systems for Precision Lawncare Leads to 30% Increase in New Business

The Story

Precision Lawncare (*name changed for privacy), a local landscaping company, had doubled their bookings in the last 12 months.

The neighborhood business was expanding and struggling to manage their growing customer base.

Their current system of handling all bookings over the phone and in one excel sheet wasn't scalable anymore.

They needed a better way to manage bookings, track payments, and communicate with customers.

We worked with their team to redesign their website and set up a customer relationship manager software.

The goal was to make more sales and provide better service to their clients.

• We helped them design a website and user experience with the goal of getting customers to book and manage appointments online.
• Along the way, we set up the frameworks for their CRM system, and connected the forms to their website.
• Then we set up a simple funnel, with built-in automations throughout their customer journey to attract new and repeat customers.

They could quickly access information like previous service history and contact details. Now they could deliver more personalized and efficient services.

Maintenance reminders, appointment booking, invoicing, and review requests all flow through one automated system.

This level of personalized attention to detail strengthens customer loyalty and satisfaction. It's one of the many benefits of a simple CRM system for businesses.

That was all just for current customers.

On top of that, they can now track and respond to new inquiries made through the forms on their website.

Now with the CRM system in place, Precision Lawncare had one place to go for all customer data.

The system works like this:

• A lead comes through a form on their website,
• Someone on the team is alerted to respond and vet the opportunity,
• If it’s a fit they direct the customer to book time for a specialist to come out,
• A thank you email is sent 1 hour after call finishes,
• A reminder email is sent 24 hours before the appointment.
• Invoice is generated and emailed to the client.
• First time clients get an email to leave a review after payment is received.

As a result, they could quickly respond to potential new clients and provide a personalized service along the way.

With the help of their systems, Precision Lawncare saw a significant improvement in its online business.

They've now got streamlined operations, improved customer relationships, and started making more sales. Those are just some of things an optimized growth funnel leads to.

Almost a year later as of writing this, Precision Lawncare saw a 30% increase in new business, generated entirely via leads from their online funnels.

Their reputation as a reliable service provider grew, and they brought in more referrals from happy customers.

A simple CRM system improved Precision Lawncare’s operations in just a couple weeks.

Remember, it doesn't have to be complicated, it just has to work!

‍

You can dive into a wealth of more than 25 resources, checklists and step-by-step instructions in our guide on how to implement simple systems that grow your business.

Ready to take your online presence to the next level? At Fortuna Design Co, we specialize in making it stunningly simple to grow your business online. Contact us today to discuss how our expert services can transform your website into a powerful tool for growth.